Wix users get hit with the Google stick

If your business website was built with the online website builder tool, Wix, you may be noticing a recent dip in user activity. In fact, it’s likely that you are experiencing a major decline in activity due to a recent issue causing numerous sites powered by Wix to drop off the Google index.

The appeal of Wix lies in its affordability and ease. Wix’s easy-to-use site building process eliminates the need to hire web development experts, making it an attractive option for start up businesses hoping to save money. Unfortunately, because all Wix sites use one main platform, individual webmasters experience much less flexibility and control than they would with a personalized platform. And, when one Wix site starts having problems, all Wix sites are likely to suffer a similar fate.

Forums have been flooded on this topic

Google Webmaster Help forums have been littered with discussions over the last two weeks about Wix sites that have disappeared from the index. The search engine has issued an apology for the hassle, and told Wix users that they’ve taken another thorough look at the set-up of Wix sites. There may be a delay, but Google is working to resolve the issue on their end by reprocessing all affected sites.

For any Wix users unsure if your site has been affected, now is the time to take a look at your site’s search data for anything fishy. Ask yourself: Is there decline in index counts in your Google Search Console? Is there a sudden decrease in traffic from Google Search? You might also try performing your own Google search to see if your website can be accessed.

Don’t lose valuable business

If your Wix site has indeed fallen off the Google index, you are losing valuable business each day. Even worse—there is nothing to do but wait for Google to start reindexing, which they are in the process of doing.

Building your own platform through web management tools like WordPress is a great alternative to sites like Wix that hinder individualization and give you limited control. Even as new brands, its invaluable to have a strong website that allows you to own your own content, and your own destiny.